The sixth release from The Macallan Archival Series, an iconic series created to commemorate our legendary print, press and advertising campaigns
of the 1970s, 1980s and 1990s.
The Chairman of The Macallan, ever keen to keep his Publicity Advisors on their toes…
The sixth release in The Macallan Archival Series, Folio 6 celebrates a wonderfully witty advert, which cleverly featured ‘The Chairman’ as a Scotsman dancing the Highland fling over a pen and brush, the symbols of the advertising team of Holmes and Salaman.
At the time, The Macallan Chairman was Allan Shiach, who as a writer himself, was known to suggest the occasional idea to the brand’s creative team. Naturally, the two admen tended to bridle a little at these suggestions from above – but of course when it was The Macallan Chairman they could hardly demur.