A Global Collision of Music, Fashion, and Luxury Tequila
This is the first-ever global creative collaboration for the iconic Don Julio 1942 brand, partnering with world-renowned DJ and fashion icon Peggy Gou. Known colloquially as “194Gou” (a playful nod to the brand’s name), this limited edition reimagines the classic 1942 bottle with a sleek, modern aesthetic.
While the bottle features a striking new design—often described as having mint-green or teal accents with holographic detailing inspired by Peggy Gou’s signature style—the liquid inside remains the celebrated Don Julio 1942 Añejo. It is produced in small batches and aged for a minimum of two and a half years in American white-oak barrels, delivering the brand’s signature profile of rich caramel, vanilla, and roasted agave.
Tasting Profile:
-
Nose: Rich caramel and chocolate.
-
Palate: Silky smooth with warm oak, vanilla, and roasted agave.
-
Finish: Lingering oak and rich vanilla essence.
Key Specifications
-
Brand: Don Julio
-
Edition: Peggy Gou Limited Edition (“194Gou”)
-
Type: Tequila Añejo (100% Blue Weber Agave)
-
ABV: 38%
-
Volume: 70cl
-
Packaging: Special Edition box with Peggy Gou branding






